LOS ANIMALES CONSTRUYEN TRADICION

LINK: http://dianhasan.wordpress.com/category/animal-behavior/

Rapaille + Phillip Morris Codigo 1991

Case Study Clotaire Rapaille 1991 Phillip Morris:

http://tobaccodocuments.org/landman/2075842890-2904.html

NEUROMARKETING APLICADO A PORTADAS DE REVISTA

NEW YORK TIMES:

http://www.nytimes.com/2010/08/09/business/media/09neuro.html?_r=1&scp=1&sq=neurofocus&st=cse

CONFERENCISTA PSICOANTROPOLOGIA INNOVACION

DISEÑO PARA NIÑOS!!!!

http://designmind.frogdesign.com/blog/author/frogkids/

DISEÑO PARA NIÑOS!!!!

http://designmind.frogdesign.com/blog/author/frogkids/

CONSUMIDORES Y MODELOS DE CO-CREACION

http://www.readwriteweb.com/archives/forrester_consumers_will_not_only_buy_theyll_help.php

JAN CHIPCHASE EN FROG DESIGN

Antropologo deja Nokia para entrar en Frog Design. Entrevista:

http://www.businessweek.com/innovate/next/archives/2010/04/jan_chipchase_leaves_nokia_joins_frog_design.html

ESPECIALISTA EN MARKETING PAISES

http://www.simonanholt.com/

Anuncios que funcionan !

http://www.baekdal.com/media/ads-that-really-work

Articulo de modelo etnografico aplicado a la industria donde observar es mas importante que escuchar!

Link: http://www.examiner.com/x-17952-DC-Business-Commentary-Examiner~y2010m7d30-Listen-to-but-more-importantly-watch-your-customer

BLOGS DE PSICOLOGIA

General:

1. PsyBlog: The blog you're reading right now—you should subscribe to PsyBloghere.
2. MindHacks: links to psychological goodness from all around the web.
3. Cognitive Daily: in-depth coverage of cognitive psychology research.
4. The Last Psychiatrist: thoughtful, iconoclastic perspective from a practising psychiatrist.
5. Channel N: brain and behaviour videos.
6. BPS Research Digest: accessibly covers new psychological research.
7. Encephalon: neuroscience/psychology 'blog carnival'.
8. Neurophilosophy: about molecules, minds and everything inbetween.
9. Neuromarketing: brain science in marketing and sales.
10. PsychCentral Blog: team blog, focusing more on clinical topics: depression, anxiety etc..
11. The Situationist: links to articles on social psychology.
12. We're Only Human: journalist Wray Herbert writes about the quirks of human nature.
13. Psychology Today Blogs: 'essential reads' from Psychology Today's stable of bloggers.
14. The Frontal Cortex: by author and journalist Jonah Lehrer.
15. All In The Mind Blog: companion to good Australian radio show covering mind matters.
16. Frontier Psychiatrist: anonymous London-based psychiatrist critical of the profession.
17. Neuronarrative: psychology with a public health slant.
18. Jena Pincott: science of love, sex and attraction.
19. Research Blogging: posts collected from variety of blogs but all peer-reviewed research.
20. In the News: forensic psychologist Karen Franklin on the intersection between psychology and law.
21. The Mouse Trap: musings on cognitive and developmental psychology.
22. The Trouble with Spikol: mental health policy issues discussed by writer Liz Spikol.
23. Bad Science: Covers more than psychology but Dr Ben Goldacre is such good value we'll let him off.

More academic:

24. Dr Petra Boynton: sex educator and academic exposes media misrepresentations of science.
25. Babel's Dawn: exploring the origins of language.
26. The Neurocritic: anonymous, critical, mischievous.
27. Advances in the History of Psychology: it's all in the title.
28. Deric Bounds' MindBlog: biological view of the brain from an Emeritus Professor.
29. Brain Stimulant: neurotechnology methods of brain stimulation.
30. Social Psychology Eye: written by contributors to the journal Social and Personality Psychology Compass.
31. Child Psychology Research Blog: by clinical child psychologist, an expert on mood disorders.

Psicologia del Dinero

http://www.spring.org.uk/2008/04/psychology-of-money.php

SEMINARIO DE LA PSICOATROPOLOGIA DE LA INNOVACIÓN

SEMINARIO DE LA PSICOATROPOLOGIA DE LA INNOVACIÓN

I Phone App: Everyday Lives

VIDEO:

http://www.youtube.com/watch?v=os-riUZi8Y4

USO DE METAFORAS COCA - COLA

http://www.materiabiz.com/mbz/estrategiaymarketing/nota.vsp?nid=36239

Definicion simbolismo C. Jung

"The history of symbolism shows that everything can assume symbolic significance: natural objects (like stones, plants, animals, men, mountains and valleys, sun and moon, wind, water, and fire), or man-made things (like houses, boats, or cars), or even abstract forms (like numbers, or the triangle, the square, and the circle). In fact, the whole cosmos is a potential symbol."
(Carl Gustav Jung, Man and His Symbols, 1964)

DE LA GRAMATICA A LA COMUNICACIÓN

LINK: http://grammar.about.com/od/rhetoricstyle/a/20figures.htm

The Top 20 Figures

1. Alliteration
   Repetition of an initial consonant sound.



2. Anaphora
   Repetition of the same word or phrase at the beginning of successive clauses or verses.



3. Antithesis
   The juxtaposition of contrasting ideas in balanced phrases.



4. Apostrophe
   Breaking off discourse to address some absent person or thing, some abstract quality, an inanimate object, or a nonexistent character.



5. Assonance
   Identity or similarity in sound between internal vowels in neighboring words.



6. Chiasmus
   A verbal pattern in which the second half of an expression is balanced against the first but with the parts reversed.



7. Euphemism
   The substitution of an inoffensive term for one considered offensively explicit.



8. Hyperbole
   An extravagant statement; the use of exaggerated terms for the purpose of emphasis or heightened effect.



9. Irony
   The use of words to convey the opposite of their literal meaning. A statement or situation where the meaning is contradicted by the appearance or presentation of the idea.



10. Litotes
    A figure of speech consisting of an understatement in which an affirmative is expressed by negating its opposite.



11. Metaphor
    An implied comparison between two unlike things that actually have something important in common.



12. Metonymy
    A figure of speech in which one word or phrase is substituted for another with which it is closely associated; also, the rhetorical strategy of describing something indirectly by referring to things around it.



13. Onomatopoeia
    The use of words that imitate the sounds associated with the objects or actions they refer to.



14. Oxymoron
    A figure of speech in which incongruous or contradictory terms appear side by side.



15. Paradox
    A statement that appears to contradict itself.



16. Personification
    A figure of speech in which an inanimate object or abstraction is endowed with human qualities or abilities.



17. Pun
    A play on words, sometimes on different senses of the same word and sometimes on the similar sense or sound of different words.



18. Simile
    A stated comparison (usually formed with "like" or "as") between two fundamentally dissimilar things that have certain qualities in common.



19. Synecdoche
    A figure of speech in which a part is used to represent the whole (for example, ABCs foralphabet) or the whole for a part ("England won the World Cup in 1966").



20. Understatement
    A figure of speech in which a writer or a speaker deliberately makes a situation seem less important or serious than it is.

METAFORAS VISUALES PARA COMUNICACION

"[W]e have noticed a decrease in the amount of anchoring copy used in visual metaphorads . . .. We theorize that, over time, advertisers have perceived that consumers are growing more competent in understanding and interpreting visual metaphor in ads."
(Barbara J. Phillips, "Understanding Visual Metaphor in Advertising," in Persuasive Imagery, ed. by L. M. Scott and R. Batra. Erlbaum, 2003)

LINK: http://grammar.about.com/od/tz/g/vismeterm.htm

GRANT Mc Cracken: PLENITUD 2.0

FREE BOOK PDF: http://cultureby.com/site/wp-content/uploads/2010/05/Plenitude2.0-for-pdf-may-2010.pdf

Emotional Flower Pluchnick

ZERO COKE MOTION GRAPHICS

http://www.motionserved.com/Gallery/Coca-Cola-Zero-Night-Visuals-2010/567006

Emociones Basicas

http://www.stevenjchen.com/index.php?link=emotions

Un Rey Real: Liderazgo

“I will tell His Majesty what a king is. A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall. A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them. He serves them, not they him.”

- Xeones, speaking about Leonidas, king of Sparta, after the battle of Thermopylae – From “Gates of Fire,” by Steven Pressfield

Articulo Arquetipos UK

http://www.livingbrands.co.uk/Assests/Articles/Brand%20Archetyping%20%28Admap%20article%201%29.pdf

Marketing Semiotics: Caso Ford F150

http://www.marketingsemiotics.com/pdf/ARFMSI.pdf

Instntintos de Supervivencia en el hombre moderno

http://www.livescience.com/health/070924_ancestors_eyes.html

Diseño de logos: Neuropercepción

http://neuromarketing.ning.com/profiles/blogs/neurobased-logo-design-formula

93% de la información no esta en facebook

http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/07/93_world_not_facebook.html

NIKE FUERA DE PARQUE EN TOKIO

http://www.rickliebling.com/2010/07/10/nike-miyashita/

http://www.youtube.com/watch?v=DRo6Hedpeew&feature=player_embedded

De la etnografia fisica a la web

ttp://www.thinkflowinteractive.com/2008/08/05/insight-to-innovation-the-power-of-cross-channel-ethnography/

Estrategias de Priming para el consumidor

http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/04/priming_the_customer.html

Visceral Design

http://www.esomar.org/uploads/rw/2008.09/Research-World-Sep-2008_preview.pdf

AUDIO BRANDING

http://www.audiobrain.com/

BLOG RECOMENDADO: LA CULTURA REVELADA

http://rwise.tumblr.com/

PERSUASION INDIRECTA EN PUBLICIDAD POR MEDIO DE METAFORAS

Recomendado: http://www.allbusiness.com/professional-scientific/advertising-related-services/476652-1.html