ZERO COKE MOTION GRAPHICS

http://www.motionserved.com/Gallery/Coca-Cola-Zero-Night-Visuals-2010/567006

Emociones Basicas

http://www.stevenjchen.com/index.php?link=emotions

Un Rey Real: Liderazgo

“I will tell His Majesty what a king is. A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall. A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them. He serves them, not they him.”

- Xeones, speaking about Leonidas, king of Sparta, after the battle of Thermopylae – From “Gates of Fire,” by Steven Pressfield

Articulo Arquetipos UK

http://www.livingbrands.co.uk/Assests/Articles/Brand%20Archetyping%20%28Admap%20article%201%29.pdf

Marketing Semiotics: Caso Ford F150

http://www.marketingsemiotics.com/pdf/ARFMSI.pdf

Instntintos de Supervivencia en el hombre moderno

http://www.livescience.com/health/070924_ancestors_eyes.html

Diseño de logos: Neuropercepción

http://neuromarketing.ning.com/profiles/blogs/neurobased-logo-design-formula

93% de la información no esta en facebook

http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/07/93_world_not_facebook.html

NIKE FUERA DE PARQUE EN TOKIO

http://www.rickliebling.com/2010/07/10/nike-miyashita/

http://www.youtube.com/watch?v=DRo6Hedpeew&feature=player_embedded

De la etnografia fisica a la web

ttp://www.thinkflowinteractive.com/2008/08/05/insight-to-innovation-the-power-of-cross-channel-ethnography/

Estrategias de Priming para el consumidor

http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/04/priming_the_customer.html

Visceral Design

http://www.esomar.org/uploads/rw/2008.09/Research-World-Sep-2008_preview.pdf