Antropología del Mercado

LOS ANIMALES CONSTRUYEN TRADICION

2010-09-23T16:06:00.001-07:00

LINK: http://dianhasan.wordpress.com/category/animal-behavior/

Rapaille + Phillip Morris Codigo 1991

2010-09-22T08:19:00.000-07:00

Case Study Clotaire Rapaille 1991 Phillip Morris:

http://tobaccodocuments.org/landman/2075842890-2904.html

NEUROMARKETING APLICADO A PORTADAS DE REVISTA

2010-09-13T11:36:00.000-07:00

NEW YORK TIMES:

http://www.nytimes.com/2010/08/09/business/media/09neuro.html?_r=1&scp=1&sq=neurofocus&st=cse

CONFERENCISTA PSICOANTROPOLOGIA INNOVACION

2010-09-07T09:52:00.000-07:00

DISEÑO PARA NIÑOS!!!!

2010-09-06T18:10:00.002-07:00

http://designmind.frogdesign.com/blog/author/frogkids/

DISEÑO PARA NIÑOS!!!!

2010-09-06T18:10:00.001-07:00

http://designmind.frogdesign.com/blog/author/frogkids/

CONSUMIDORES Y MODELOS DE CO-CREACION

2010-09-06T17:31:00.001-07:00

http://www.readwriteweb.com/archives/forrester_consumers_will_not_only_buy_theyll_help.php

JAN CHIPCHASE EN FROG DESIGN

2010-09-06T17:15:00.000-07:00

Antropologo deja Nokia para entrar en Frog Design. Entrevista:

http://www.businessweek.com/innovate/next/archives/2010/04/jan_chipchase_leaves_nokia_joins_frog_design.html

ESPECIALISTA EN MARKETING PAISES

2010-08-29T20:06:00.000-07:00

http://www.simonanholt.com/

Anuncios que funcionan !

2010-08-19T09:20:00.000-07:00

http://www.baekdal.com/media/ads-that-really-work

2010-08-12T12:00:00.000-07:00

Articulo de modelo etnografico aplicado a la industria donde observar es mas importante que escuchar!

Link: http://www.examiner.com/x-17952-DC-Business-Commentary-Examiner~y2010m7d30-Listen-to-but-more-importantly-watch-your-customer

BLOGS DE PSICOLOGIA

2010-08-11T12:53:00.001-07:00

General:

PsyBlog: The blog you're reading right now—you should subscribe to PsyBloghere.
MindHacks: links to psychological goodness from all around the web.
Cognitive Daily: in-depth coverage of cognitive psychology research.
The Last Psychiatrist: thoughtful, iconoclastic perspective from a practising psychiatrist.
Channel N: brain and behaviour videos.
BPS Research Digest: accessibly covers new psychological research.
Encephalon: neuroscience/psychology 'blog carnival'.
Neurophilosophy: about molecules, minds and everything inbetween.
Neuromarketing: brain science in marketing and sales.
PsychCentral Blog: team blog, focusing more on clinical topics: depression, anxiety etc..
The Situationist: links to articles on social psychology.
We're Only Human: journalist Wray Herbert writes about the quirks of human nature.
Psychology Today Blogs: 'essential reads' from Psychology Today's stable of bloggers.
The Frontal Cortex: by author and journalist Jonah Lehrer.
All In The Mind Blog: companion to good Australian radio show covering mind matters.
Frontier Psychiatrist: anonymous London-based psychiatrist critical of the profession.
Neuronarrative: psychology with a public health slant.
Jena Pincott: science of love, sex and attraction.
Research Blogging: posts collected from variety of blogs but all peer-reviewed research.
In the News: forensic psychologist Karen Franklin on the intersection between psychology and law.
The Mouse Trap: musings on cognitive and developmental psychology.
The Trouble with Spikol: mental health policy issues discussed by writer Liz Spikol.
Bad Science: Covers more than psychology but Dr Ben Goldacre is such good value we'll let him off.

More academic:

Dr Petra Boynton: sex educator and academic exposes media misrepresentations of science.
Babel's Dawn: exploring the origins of language.
The Neurocritic: anonymous, critical, mischievous.
Advances in the History of Psychology: it's all in the title.
Deric Bounds' MindBlog: biological view of the brain from an Emeritus Professor.
Brain Stimulant: neurotechnology methods of brain stimulation.
Social Psychology Eye: written by contributors to the journal Social and Personality Psychology Compass.
Child Psychology Research Blog: by clinical child psychologist, an expert on mood disorders.

Psicologia del Dinero

2010-08-11T12:01:00.001-07:00

http://www.spring.org.uk/2008/04/psychology-of-money.php

SEMINARIO DE LA PSICOATROPOLOGIA DE LA INNOVACIÓN

2010-08-09T14:05:00.001-07:00

SEMINARIO DE LA PSICOATROPOLOGIA DE LA INNOVACIÓN

2010-08-03T07:29:00.000-07:00

I Phone App: Everyday Lives

2010-08-02T17:28:00.001-07:00

VIDEO:

http://www.youtube.com/watch?v=os-riUZi8Y4

USO DE METAFORAS COCA - COLA

2010-08-02T10:14:00.000-07:00

http://www.materiabiz.com/mbz/estrategiaymarketing/nota.vsp?nid=36239

Definicion simbolismo C. Jung

2010-08-02T10:09:00.001-07:00

"The history of symbolism shows that everything can assume symbolic significance: natural objects (like stones, plants, animals, men, mountains and valleys, sun and moon, wind, water, and fire), or man-made things (like houses, boats, or cars), or even abstract forms (like numbers, or the triangle, the square, and the circle). In fact, the whole cosmos is a potential symbol."
(Carl Gustav Jung, Man and His Symbols, 1964)

DE LA GRAMATICA A LA COMUNICACIÓN

2010-08-02T10:00:00.001-07:00

LINK: http://grammar.about.com/od/rhetoricstyle/a/20figures.htm

The Top 20 Figures

Alliteration
Repetition of an initial consonant sound.

Anaphora
Repetition of the same word or phrase at the beginning of successive clauses or verses.

Antithesis
The juxtaposition of contrasting ideas in balanced phrases.

Apostrophe
Breaking off discourse to address some absent person or thing, some abstract quality, an inanimate object, or a nonexistent character.

Assonance
Identity or similarity in sound between internal vowels in neighboring words.

Chiasmus
A verbal pattern in which the second half of an expression is balanced against the first but with the parts reversed.

Euphemism
The substitution of an inoffensive term for one considered offensively explicit.

Hyperbole
An extravagant statement; the use of exaggerated terms for the purpose of emphasis or heightened effect.

Irony
The use of words to convey the opposite of their literal meaning. A statement or situation where the meaning is contradicted by the appearance or presentation of the idea.

Litotes
A figure of speech consisting of an understatement in which an affirmative is expressed by negating its opposite.

Metaphor
An implied comparison between two unlike things that actually have something important in common.

Metonymy
A figure of speech in which one word or phrase is substituted for another with which it is closely associated; also, the rhetorical strategy of describing something indirectly by referring to things around it.

Onomatopoeia
The use of words that imitate the sounds associated with the objects or actions they refer to.

Oxymoron
A figure of speech in which incongruous or contradictory terms appear side by side.

Paradox
A statement that appears to contradict itself.

Personification
A figure of speech in which an inanimate object or abstraction is endowed with human qualities or abilities.

Pun
A play on words, sometimes on different senses of the same word and sometimes on the similar sense or sound of different words.

Simile
A stated comparison (usually formed with "like" or "as") between two fundamentally dissimilar things that have certain qualities in common.

Synecdoche
A figure of speech in which a part is used to represent the whole (for example, ABCs foralphabet) or the whole for a part ("England won the World Cup in 1966").

Understatement
A figure of speech in which a writer or a speaker deliberately makes a situation seem less important or serious than it is.

METAFORAS VISUALES PARA COMUNICACION

2010-08-02T09:46:00.000-07:00

"[W]e have noticed a decrease in the amount of anchoring copy used in visual metaphorads . . .. We theorize that, over time, advertisers have perceived that consumers are growing more competent in understanding and interpreting visual metaphor in ads."
(Barbara J. Phillips, "Understanding Visual Metaphor in Advertising," in Persuasive Imagery, ed. by L. M. Scott and R. Batra. Erlbaum, 2003)

LINK: http://grammar.about.com/od/tz/g/vismeterm.htm

GRANT Mc Cracken: PLENITUD 2.0

2010-08-02T06:08:00.000-07:00

FREE BOOK PDF: http://cultureby.com/site/wp-content/uploads/2010/05/Plenitude2.0-for-pdf-may-2010.pdf

Emotional Flower Pluchnick

2010-08-01T17:10:00.001-07:00

ZERO COKE MOTION GRAPHICS

2010-07-30T12:51:00.001-07:00

http://www.motionserved.com/Gallery/Coca-Cola-Zero-Night-Visuals-2010/567006

Emociones Basicas

2010-07-30T09:09:00.000-07:00

http://www.stevenjchen.com/index.php?link=emotions

Un Rey Real: Liderazgo

2010-07-30T07:48:00.000-07:00

“I will tell His Majesty what a king is. A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall. A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them. He serves them, not they him.”

- Xeones, speaking about Leonidas, king of Sparta, after the battle of Thermopylae – From “Gates of Fire,” by Steven Pressfield

Articulo Arquetipos UK

2010-07-30T07:33:00.000-07:00

http://www.livingbrands.co.uk/Assests/Articles/Brand%20Archetyping%20%28Admap%20article%201%29.pdf

Marketing Semiotics: Caso Ford F150

2010-07-29T11:07:00.000-07:00

http://www.marketingsemiotics.com/pdf/ARFMSI.pdf

Instntintos de Supervivencia en el hombre moderno

2010-07-28T14:37:00.000-07:00

http://www.livescience.com/health/070924_ancestors_eyes.html

Diseño de logos: Neuropercepción

2010-07-27T10:31:00.001-07:00

http://neuromarketing.ning.com/profiles/blogs/neurobased-logo-design-formula

93% de la información no esta en facebook

2010-07-27T09:12:00.000-07:00

http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/07/93_world_not_facebook.html

NIKE FUERA DE PARQUE EN TOKIO

2010-07-27T08:28:00.000-07:00

http://www.rickliebling.com/2010/07/10/nike-miyashita/

http://www.youtube.com/watch?v=DRo6Hedpeew&feature=player_embedded

De la etnografia fisica a la web

2010-07-27T07:58:00.000-07:00

ttp://www.thinkflowinteractive.com/2008/08/05/insight-to-innovation-the-power-of-cross-channel-ethnography/

Estrategias de Priming para el consumidor

2010-07-27T07:53:00.000-07:00

http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/04/priming_the_customer.html

Visceral Design

2010-07-27T07:52:00.000-07:00

http://www.esomar.org/uploads/rw/2008.09/Research-World-Sep-2008_preview.pdf

AUDIO BRANDING

2010-05-07T09:51:00.000-07:00

http://www.audiobrain.com/

BLOG RECOMENDADO: LA CULTURA REVELADA

2010-05-07T09:47:00.000-07:00

http://rwise.tumblr.com/

PERSUASION INDIRECTA EN PUBLICIDAD POR MEDIO DE METAFORAS

2010-04-29T19:04:00.000-07:00

Recomendado: http://www.allbusiness.com/professional-scientific/advertising-related-services/476652-1.html

Conferencia Politécnico Gran Colombiano Nov 18

2009-11-06T11:03:00.000-08:00

Etnografia vs Otras Metodologias

2009-09-07T09:20:00.000-07:00

http://www.innovationmanagement.se/index.php?option=com_content&view=article&id=231&catid=140&Itemid=28

MEDICION DE EMOCIONES

2009-08-26T09:53:00.001-07:00

PDF de 2008 sobre medicion de emociones:

http://www.business.aau.dk/wp/08-20.pdf

ARQUETIPOS EN LA CONSTRUCCION DE MARCAS

2009-08-25T08:05:00.000-07:00

ESTE TEMA DE INVESTIGACION ME PUEDE DESVELAR Y ENLOQUECER. POR MOMENTOS SIENTO QUE CADA ACCION DEL COMPORTAMIENTO HUMANO ESTA LIGADA A UNA FUERZA ARQUETIPICA. AQUI UN BLOG ILUSTRADOR:

http://thebrandbuilder.blogspot.com/2007/05/archetypes-brands.html

SEMIOTICA & INTERNET

2009-08-17T17:14:00.000-07:00

NOKIA VS SONY:

http://www.businesscommunication.org/conventions/Proceedings/2007/Washington/05ABC07.pdf

SEMIOTICS ARTICULO PDF

2009-08-17T17:05:00.000-07:00

ARTICULO PDF:

http://www.marketingsemiotics.com/pdf/semiotics.pdf

CONGRESO EL SER HUMANO EVOLUTIVO

2009-08-17T16:26:00.001-07:00

SUENA MUY INTERESANTE Y CONSTUCTIVO...

Link: http://www.esomar.org/index.php/qualitative-09-overview.html

Neuromarketing in the era of hyperactive competition

2009-08-17T16:07:00.000-07:00

To say that there is a surfeit of competition is stating the obvious. But how do companies ensure that consumers prefer them over the rest during

that vital moment of truth, when the consumer is at the store within picking distance of their brand, or for that matter, their competitor's.

There are enough and more cases to highlight the fact that consumers walk the other way at the very last minute, leaving their preferred brand out in the cold. Shubhra S Kumar is one such consumer. When Kumar entered a large format retail store last week, she had already made up her mind on what she wanted to buy — three casual shirts, all Pepe.

But when she walked out, her shopping bag did not have a single shirt from her preferred brand. Instead she had picked up a rather lesser-known brand Rig, without any salesperson pushing it down her throat. Why? Kumar states the obvious, that she found the range of Rig attractive in the key parameters of colours, finish and design.

For a new and growing tribe of experts in the field of marketing, this vague explanation is perfectly clear. For this is a set that probes for a deeper meaning using medical technologies like the functional magnetic resonance imaging (fMRI), to explore last minute changes in consumer behaviour.

Did Kumar’s brain pick up signals from a hyperactive competitor at the point of sale? Did the mind play tricks, or did it take a short cut in the purchase decision process? Called Neuromarketing, it’s the new, advanced , marketing technique that’s catching on like forest fire. To put it simply, Neuromarketing studies the marketing stimuli among consumers using techniques that are perfected not in business schools, but in medical universities — sensory, motor, cognitive, affective response and so on.

Be doubly sure, this is no brain wave, but a technique that’s finding a remarkable acceptance in the marketing departments of large corporations. An Internet search of the term ‘Neuro marketing’ throws up 2.5 million results. And the companies that are currently using Neuromarketing to mine for insights to their increasing roster of marketing challenges include the top-notch marketing corporations ranging from automobile companies to beverage makers. You name them, they have tried it.

In fact, as we were going to press with this issue, a source told BE about a large scale, and extremely successful Neuromarketing exercise, being undertaken by a leading consumer goods company in India (more about that later).

When the next big thing, does become The Big Thing, CMOs could come with the prefix of 'Dr' to their names. Because understanding Neuromarketing, could mean bringing the expertise of understanding the human brain to the marketing world.

For example, when consumers avoid the brand in question, a Neuromarketer could conduct an fMRI analysis to understand which areas of the brain actually influence such aversive behaviour. Or it can identify certain genetic codes that separate the risk takers from the conservatives and help companies design campaigns that trigger the risk takers to take action and prefer their brand over the competition.

If experts in the field are to be believed this data can be tracked in a manner that’s completely non-invasive . "Neural activity results in the generation of electro-magnetic signals that can be captured by sensors. These signals are processed and then analysed statistically to draw behavioural patterns of consumers," explains P C Kutty, J Eddie chair professor at the FRM school of business.

He adds that the accuracy of these measurements , that can be filtered down to the order of milliseconds (one-thousandth of a second) has attracted the interest of researchers who are demystifying the decision-making process.

N Swami, a senior executive from an MNC that’s tried out Neuromarketing points out that another area of interest that’s gaining ground among Neuromarketers, is to track the connection between the codes passed by the optical nerves to the brain. Some questions that are being asked by marketers include, do consumers exhibit a bias to products that they see more often, through exposure to advertisements and product displays, or do they pick brands that they see first at the store shelves.

Other questions that are being explored include, does a product being placed on the left stand a better chance of being picked — considering that in countries like ours, consumers are trained from a young age to look from left to right (remember, before crossing the road).

At another level, the science of Neuromarketing is also being used to track which is the best possible marketing channel strategy , how consumers react to different pack sizes and price points at various points, which distribution strategy works better in triggering the positive response, which distribution mechanism sends confusing codes to the brain and so on. R Banerjee at the The Retail Institute points out that even different retail chains can trigger different stimuli among consumers.

"The same consumer may buy your product at one retail point, but choose your competitor at another retail destination. This can happen despite the space allocated to your brand remaining the same" he says. That's because different retail chains can have a different influence on the perception and evaluation of the product.

Other factors that influence the decision making process include the brain retrieving the episodic memory, past experience with the brand, sensory memory (memory that is stimulated through the senses) and so on. Analysis by neuromarketers help in establishing which parts of the brain show the maximum activity while selecting or rejecting a brand.

These findings help marketers find out what are the influencing factors behind consumer susceptibility and helps in positioning the product in such a manner that it results in developing a judgement bias in favour of the product and also develop even the right product and price strategy for the entire portfolio of offerings.

Take the case of a large consumer goods manufacturer who's supposedly running one of the largest Neuromarketing programmes that the country has seen. In this case, the company saw a remarkable decline in several of its key categories particularly in some retail formats, that too in particular states in the last three months.

As a part of its critical salvage operations, the company also initiated a Neuromarketing exercise that has in a short span delivered much more than what the company bargained for. What triggered this amazing turnaround?

http://www.everydaylives.com/

2009-08-17T16:01:00.000-07:00

Excelente empresa en investigacion de Video Etnografico:

http://www.everydaylives.com

Neuronas Espejo

2008-11-26T15:59:00.000-08:00

Modelos de imitacion y lenguaje... sonidos que llevan a la realizacion de acciones...

http://blog.futurelab.net/2006/04/mirror_marketing_more_on_mirro.html

NUEVOS TOTEMS

2008-08-29T17:04:00.000-07:00

TOTEMS DE SIEMPRE HOY....

How to Win by Studying Culture

2008-08-26T19:39:00.000-07:00

ENTREVISTA: Estudiar la cultura como punto de ventaja en el mercadeo:

http://discussionleader.hbsp.com/berkun/2008/08/how-to-win-by-studying-culture.html

GENERACION DE ENERGIA EN LAS PISTAS DE BAILE...

2008-08-22T17:38:00.000-07:00

GENERACION DE ENERGIA EN LAS PISTAS DE BAILE...

EL EROS Y MOVIMIENTO EN ECOLOGIA...

Link: http://www.club4climate.com/

Construccion de Marcas como Mitos

2008-08-19T17:30:00.000-07:00

Brand Myhts:

http://www.introspectivedesigns.com/documents/article_2004_july.pdf

CONGRESO MUNDIAL DE ETNOGRAFIA EN LA INDUSTRIA

2008-08-19T08:01:00.000-07:00

PARA LOS INTERESADOS:

www.epic2008.com

COPENHAGEN....

Brand Laddering

2008-08-18T16:35:00.000-07:00

Brand Laddering:

http://www.etstrategicmarketing.com/smNov-Dec1/stra_brand_bene.htm

http://marketing.byu.edu/htmlpages/courses/490r/ladderingexcerpts.htm

Lucha simbolica por el logo

2008-08-14T18:27:00.000-07:00

Lucha simbolica logos:

http://www.presentationzen.com/presentationzen/2008/06/it-seems-that-every-two-years-i-comment-on-a-logo-in-the-news-see-this-post-i-wrote-on-the-world-cup-logo-in-06-a-logo-of.html

¿Donde comienza y donde termina el poder del simbolo?

2008-08-13T13:10:00.000-07:00

Nuevo empaque de Nestea Suiza. Natural pero moderno o depronto ¿medicina?

ZALTMAN VIDEO

2008-08-13T12:51:00.000-07:00

ZALTMAN VIDEO: http://consumerengagement.blogspot.com/2006/09/engagement-video-series-gerald-zaltman.html

Estrategias de Cultural Fit

2008-08-13T12:35:00.000-07:00

Excelente PDF de hace unos años sobre como realizar estrategias de cultural fit a marcas, productos y estrategias de comunicacion. Sin leer la cultura imposible realizar estrategias de implementacion bajo codigo cultural:

http://www.allevio.com/Transcribing%20Codes_Models%20for%20cultural%20fit%20in%20branding.pdf

Decoy Marketing

2008-08-13T12:31:00.000-07:00

Percepciones Instantaneas, compras de momento... Decoy Marketing...

I don’t advocate any techniques that push a customer into buying something he doesn’t need or want. But sometimes, customers have difficulty deciding between alternatives and, to get the product they need, require a small nudge in one direction or the other. For example, I was going to buy shaving gel in that store no matter what, but the unintentional decoy got me to the decision point and on my way more quickly than if I had I spent another few minutes considering the weighty issues of gel vs. foam, aloe vs. sensitive skin, cheaper small size vs. expensive big size, and so on....

http://www.neurosciencemarketing.com/blog/articles/decoy-marketing.htm

Semiotica & Diseño de Empaques: Punto G

2008-02-20T20:32:00.000-08:00

Para los interesados en semiotica y su relacion con los objetos. Atencion:

http://www.space-doctors.com/library/d_week.pdf

Nokia Studies

2007-12-18T09:10:00.000-08:00

Recomendado : Estudios de Nokia bajo el lente antropologico.

http://research.nokia.com/people/jan_chipchase/

Devolution and Technology

2007-11-10T12:09:00.000-08:00

Interesante comentario sobre el paralelismo entre el carro y la tecnologia digital:

http://www.cultureby.com/trilogy/2007/11/escape-buttons-.html#comments

El valor de la antropologia

2007-08-27T07:01:00.000-07:00

Companies have been harnessing the social sciences, including ethnography, since the 1930s. Back then executives were mostly interested in figuring out how to make their employees more productive. But since the 1960s, when management gurus crowned the consumer king, companies have been tapping ethnographers to get a better handle on their customers. Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.

The beauty of ethnography, say its proponents, is that it provides a richer understanding of consumers than does traditional research. Yes, companies are still using focus groups, surveys, and demographic data to glean insights into the consumer’s mind. But closely observing people where they live and work, say executives, allows companies to zero in on their customers’ unarticulated desires. “It used be that design features were tacked on to the end of a marketing strategy,” says Timothy deWaal Malefyt, an anthropologist who runs “cultural discovery” at ad firm BBDO Worldwide. “Now what differentiates products has to be baked in from the beginning. This makes anthropology far more valuable.”
Mas: http://www.annezelenka.com/2006/05/mindfully-engaging-with-customers-ethnography-vs-focus-groups

Timo Viekkola - Nokia - Ethnography

2007-08-20T18:51:00.001-07:00

Video Conferencia Future Strategist Nokia:
http://www.psfk.com/2007/07/timo-veikkola-future-strategist-at-nokia-on-a-vision-of-our-future-at-the-psfk-conference-london.html

My Space vs Face Book y su relacion con los NSE

2007-08-20T10:51:00.000-07:00

In sociology, Nalini Kotamraju has argued that constructing arguments around "class" is extremely difficult in the United States. Terms like "working class" and "middle class" and "upper class" get all muddled quickly. She argues that class divisions in the United States have more to do with lifestyle and social stratification than with income. In other words, all of my anti-capitalist college friends who work in cafes and read Engels are not working class just because they make $14K a year and have no benefits. Class divisions in the United States have more to do with social networks (the real ones, not FB/MS), social capital, cultural capital, and attitudes than income. Not surprisingly, other demographics typically discussed in class terms are also a part of this lifestyle division. Social networks are strongly connected to geography, race, and religion; these are also huge factors in lifestyle divisions and thus "class." ....

MySpace is still home for Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids, and other kids who didn't play into the dominant high school popularity paradigm. These are kids whose parents didn't go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers. Mas :

http://www.danah.org/papers/essays/ClassDivisions.html

Como piensan los consumidores.

2007-08-13T14:36:00.000-07:00

Zaltman: "Though called by other names, many consumer-research topics directly involve cognitive structures, including product perceptions, brand attitudes, brandattribute, beliefs, brand personality, and consumer expertise. As consumers acquire new knowledge and interrelate it with existing knowledge in memory, they are assumed to form cognitive structures in memory. These cognitive structures or mental models represent the interpreted meanings of a product or a brand...." (Think)

La diversidad hiere a la vida civica.

2007-08-12T19:47:00.000-07:00

Un reciente estudio Norte Americano demuestra como la diversidad amenaza la vida civica y pone en cuestionamiento el concepto del multiculturalismo. OJO!

http://www.boston.com/news/education/higher/articles/2007/08/04/the_downside_of_diversity/

Understanding the "want" vs "should" decision

2007-07-23T16:18:00.000-07:00

Entrvista del Harvard Buissness School por Todd Rogers and Katy Milkman. Mas en:

http://hbswk.hbs.edu/item/5693.html

Los consumidores cambian su relación con la tecnologia

2007-07-19T13:50:00.000-07:00

Articulo sobre las formas en que los usuarios de intefaces tecnologicos cambian sus patrones de uso tecnologico y demandan nuevas formas de interaccion digital dentro del esquema de la web 2.0:

http://www.admapmagazine.com/pdfs/FOCUS%20Sheldon.pdf

Recomendado: Articulo Inter-nos

2007-07-17T10:59:00.000-07:00

Ver el articulo escrito por Carlos Robayo investigador de inter-nos sobre musica y tribus urbanas:

http://www.inter-nos.net/uploads/79874/articulo_final_carlos_robayo.pdf

Articulo: 15 Ways Not To Evaluate Your Communication

2007-07-13T07:44:00.000-07:00

Fuente Ad Map:

http://www.admapmagazine.com/pdfs/Binet.pdf

Free/Gratis/Open Source : Software Análisis Qualitativo

2007-07-12T09:45:00.000-07:00

Para todos los investigadores que trabajan en analisis de informacion cualitativa pueden bajar este software gratis:

http://www.pressure.to/qda/

Sofware Qualitativo

2007-07-09T15:08:00.000-07:00

Articulo sobre el uso de software en investigacion qualitativa:

http://www.qsrinternational.com/FileResourceHandler.ashx/RelatedDocuments/DocumentFile/47/Marketing_Magazine-Qualitative_data_analysis_software_friend_or_foe.pdf

Video Condicionamiento Publicitario

2007-07-04T14:27:00.000-07:00

Video recomendado:

www.youtube.com/watch?v=ZyQjr1YL0zg

Chevignon en Second Life

2007-07-04T10:47:00.000-07:00

Chevignon organiza una fiesta en second life. Ver mas:

http://www.marketingnews.es/Noticias/Bienes_duraderos/20070703003

Empoderamiento del consumidor. Estudio de caso: Nutella

2007-07-03T15:17:00.000-07:00

Construccion de "virtual brand" communities vs mass comunity brands. Bernard Cova especialistas en marketing tribal:

http://emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0070400910.html

Sue Frost - Pod Cast - Esomar 2007

2007-06-26T14:17:00.001-07:00

De lo viceral a lo strategico. Conferencia ESOMAR 2007. ¿Los consumidores construyen sus propios inisghts? Mas:

http://blog.esomar.org/index.php?2007/05/01/2-consumre_insights_2007

La tecnologia se mueve rápido... pero la gente no cambia tan rápido!!!!

2007-06-26T09:52:00.000-07:00

¿Cómo la antropología puede ayudarnos a crear modelos predictivos sobre poblaciones y consumidores?

Lealo en el siguiente artículo sobre Intel y su implementación de investigaciónes antropológicas para el desarrollo de nuevas tecnologías y servicios, en lugares donde la tecnología llega rápidamente pero encuentra resitencia y debe adaptarse a culturas tradicionales.

http://www.ladlass.com/ice/archives/010887.html

Virtual Anthropòlogy

2007-06-25T07:15:00.000-07:00

www.trendwatcher.com habla sobre la antropologia aplicada y la antropologia virtual:

http://www.trendwatching.com/trends/VIRTUAL_ANTHROPOLOGY.htm

¿Por que los europeos odian Mac Donalds pero aman Colgate?

2007-06-19T21:16:00.000-07:00

Un articulo sencillo sobre las diferencias culturales y los peligros de caer en los localismos:

http://www.slate.com/id/2112272/

Tribus de moda en U.K

2007-06-15T07:46:00.000-07:00

Los "chavs" o "chavets" nueva tribu urbana en inglaterra apropian diseñadores exclusivos desde las bases de la piramide social :

http://www.clarin.com/diario/2005/01/24/conexiones/t-909404.htm

Audio Conferencia

2007-06-13T08:46:00.000-07:00

Conferencia en audio sobre hip hop y mega corporaciones:

http://www.npr.org/templates/story/story.php?storyId=5540573

Entrevista

2007-06-12T14:31:00.000-07:00

Una buena entrevista sobre la investigacion cualitativa. La cuota española:

http://www.tecnicasdegrupo.com/entrevistas/marcal_moline.asp

Proceso para la construccion de producto

2007-06-12T14:10:00.001-07:00

Encontramos el siguientes grafico:

Extensiones del cuerpo en universos virtuales

2007-06-06T10:39:00.000-07:00

Sony playstation/Virtual/Cyberantropologia:

http://www.youtube.com/watch?v=NORgrVAuSrc&eurl=http%3A%2F%2Ftoshio%2
Etypepad%2Ecom%2Fb3%5Fannex%2Fsecond%5Flife%2Findex%2Ehtml

Publicidad iphone

2007-06-04T21:44:00.000-07:00

Para que la tecno utupia continue:

http://www.apple.com/iphone/ads/ad1/

Coca Cola + Vitaminas

2007-06-01T18:44:00.000-07:00

Coca Cola planea lanzar al mercado Diet Coke con vitaminas. La marca de las marcas se expande:

http://money.cnn.com/2006/12/08/news/companies/coke/index.htm

http://www.coke.com/faithless

Trend Watcher - Virtual Anthropology

2007-05-29T07:50:00.000-07:00

Trend Watcher explica la antropologia Virtual:

http://www.trendwatching.com/trends/virtual_anthropology.htm

I feel I like it

2007-05-28T08:02:00.000-07:00

I feel I like it: www.wefeelfine.org

Inter-nos trabajo para esta investigación/Rituales & Marcas

2007-05-25T16:14:00.001-07:00

Christian Bitar & Cristobal Cabo realizaron un seguimiento video-etnográfico para esta investigación de BBDO. Una experiencia bastante significativa:

http://businessweek.com/bwdaily/dnflash/content/may2007/db20070510_522420.htm?chan=top+news_top+news+index_businessweek+exclusives

http://adage.com/article?article_id=116754

Priming O Rapid Cognition

2007-05-25T15:47:00.000-07:00

Instantes en que el cerebro humano construye asociaciones o conclusiones sobre palabras y condicionan el comportamiento humano. ¿Que se le viene a la cabeza cuando simplemente lee las siguientes palabras?

Gris
Arrugado
Florida

Ver mas en:

http://blog.futurelab.net/2006/04/priming_the_customer.html

Investigaciones sobre el Voz a Voz

2007-05-25T15:06:00.000-07:00

Blog sobre investigaciones realizadas con el Voz a Voz:

http://wom-study.blogspot.com/

Jovenes & Tribus Urbanas

2007-05-23T07:29:00.000-07:00

Jovenes & Tribus urbanas:

http://www.scenariodna.com/video_igny3sub/incrowdmyth_win.html

Sobre los inicios de la antropologia del mercado

2007-05-22T07:13:00.000-07:00

PDF sobre los inicios de la antropologia del mercado en la decada de los 80´s:

http://ep.lib.cbs.dk/download/ISBN/x656180403.pdf

Video - Alpha Girls

2007-05-17T09:25:00.000-07:00

Niñas trend setters en Norte America, consumo masivo, alpha girls, productos:

http://www.cbsnews.com/sections/i_video/main500251.shtml?id=2796977n

Moda & Cultura

2007-05-15T18:07:00.000-07:00

Alejandro Castaño escribe sobre moda & cultura. Los invito al blog de este colega antropólogo:

www.thegarmentscope.blogspot.com

Mobile Repair Culture

2007-05-14T14:50:00.000-07:00

Sobre la reparacion de telefonia movil:

http://www.slideshare.net/mobileuserexperience/mobilerepaircultures/

Exclente PDF Sobre la relacion de la Etnografia con el Diseño

2007-05-08T09:54:00.000-07:00

Insights para el diseño a partir de la etnografia. Los avences de la observacion para la inovacion en nuevos productos. Ver mas.

http://www.aiga.org/resources/content/3/7/4/5/documents/ethnography_primer.pdf

La etnografía en instututos de diseño

2007-05-07T12:12:00.000-07:00

Ver:

http://www.id.iit.edu/ideas/methods.html

Articulo Mexicano sobre la observacion participante

2007-05-02T07:04:00.000-07:00

Ver:

http://www.dsr-group.com/art_Expansion_Observa_small.pdf

Nueva sociologia del Siglo XXI

2007-04-30T09:45:00.000-07:00

Sistemas digitales para la recoleccion de informacion:

http://reality.media.mit.edu/soc.php