NEUROMARKETING APLICADO A PORTADAS DE REVISTA

NEW YORK TIMES:

http://www.nytimes.com/2010/08/09/business/media/09neuro.html?_r=1&scp=1&sq=neurofocus&st=cse

CONFERENCISTA PSICOANTROPOLOGIA INNOVACION

Articulo de modelo etnografico aplicado a la industria donde observar es mas importante que escuchar!

Link: http://www.examiner.com/x-17952-DC-Business-Commentary-Examiner~y2010m7d30-Listen-to-but-more-importantly-watch-your-customer

Definicion simbolismo C. Jung

"The history of symbolism shows that everything can assume symbolic significance: natural objects (like stones, plants, animals, men, mountains and valleys, sun and moon, wind, water, and fire), or man-made things (like houses, boats, or cars), or even abstract forms (like numbers, or the triangle, the square, and the circle). In fact, the whole cosmos is a potential symbol."
(Carl Gustav Jung, Man and His Symbols, 1964)

DE LA GRAMATICA A LA COMUNICACIÓN

LINK: http://grammar.about.com/od/rhetoricstyle/a/20figures.htm

The Top 20 Figures

1. Alliteration
   Repetition of an initial consonant sound.



2. Anaphora
   Repetition of the same word or phrase at the beginning of successive clauses or verses.



3. Antithesis
   The juxtaposition of contrasting ideas in balanced phrases.



4. Apostrophe
   Breaking off discourse to address some absent person or thing, some abstract quality, an inanimate object, or a nonexistent character.



5. Assonance
   Identity or similarity in sound between internal vowels in neighboring words.



6. Chiasmus
   A verbal pattern in which the second half of an expression is balanced against the first but with the parts reversed.



7. Euphemism
   The substitution of an inoffensive term for one considered offensively explicit.



8. Hyperbole
   An extravagant statement; the use of exaggerated terms for the purpose of emphasis or heightened effect.



9. Irony
   The use of words to convey the opposite of their literal meaning. A statement or situation where the meaning is contradicted by the appearance or presentation of the idea.



10. Litotes
    A figure of speech consisting of an understatement in which an affirmative is expressed by negating its opposite.



11. Metaphor
    An implied comparison between two unlike things that actually have something important in common.



12. Metonymy
    A figure of speech in which one word or phrase is substituted for another with which it is closely associated; also, the rhetorical strategy of describing something indirectly by referring to things around it.



13. Onomatopoeia
    The use of words that imitate the sounds associated with the objects or actions they refer to.



14. Oxymoron
    A figure of speech in which incongruous or contradictory terms appear side by side.



15. Paradox
    A statement that appears to contradict itself.



16. Personification
    A figure of speech in which an inanimate object or abstraction is endowed with human qualities or abilities.



17. Pun
    A play on words, sometimes on different senses of the same word and sometimes on the similar sense or sound of different words.



18. Simile
    A stated comparison (usually formed with "like" or "as") between two fundamentally dissimilar things that have certain qualities in common.



19. Synecdoche
    A figure of speech in which a part is used to represent the whole (for example, ABCs foralphabet) or the whole for a part ("England won the World Cup in 1966").



20. Understatement
    A figure of speech in which a writer or a speaker deliberately makes a situation seem less important or serious than it is.

METAFORAS VISUALES PARA COMUNICACION

"[W]e have noticed a decrease in the amount of anchoring copy used in visual metaphorads . . .. We theorize that, over time, advertisers have perceived that consumers are growing more competent in understanding and interpreting visual metaphor in ads."
(Barbara J. Phillips, "Understanding Visual Metaphor in Advertising," in Persuasive Imagery, ed. by L. M. Scott and R. Batra. Erlbaum, 2003)

LINK: http://grammar.about.com/od/tz/g/vismeterm.htm

GRANT Mc Cracken: PLENITUD 2.0

FREE BOOK PDF: http://cultureby.com/site/wp-content/uploads/2010/05/Plenitude2.0-for-pdf-may-2010.pdf

Emotional Flower Pluchnick

Estrategias de Priming para el consumidor

http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/04/priming_the_customer.html

PERSUASION INDIRECTA EN PUBLICIDAD POR MEDIO DE METAFORAS

Recomendado: http://www.allbusiness.com/professional-scientific/advertising-related-services/476652-1.html