JAN CHIPCHASE EN FROG DESIGN

Antropologo deja Nokia para entrar en Frog Design. Entrevista:

http://www.businessweek.com/innovate/next/archives/2010/04/jan_chipchase_leaves_nokia_joins_frog_design.html

Estrategias de Priming para el consumidor

http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/04/priming_the_customer.html

Etnografia vs Otras Metodologias

http://www.innovationmanagement.se/index.php?option=com_content&view=article&id=231&catid=140&Itemid=28