Definicion simbolismo C. Jung

"The history of symbolism shows that everything can assume symbolic significance: natural objects (like stones, plants, animals, men, mountains and valleys, sun and moon, wind, water, and fire), or man-made things (like houses, boats, or cars), or even abstract forms (like numbers, or the triangle, the square, and the circle). In fact, the whole cosmos is a potential symbol."
(Carl Gustav Jung, Man and His Symbols, 1964)

SEMIOTICA & INTERNET

NOKIA VS SONY:

http://www.businesscommunication.org/conventions/Proceedings/2007/Washington/05ABC07.pdf