martes, 27 de julio de 2010

De la etnografia fisica a la web


ttp://www.thinkflowinteractive.com/2008/08/05/insight-to-innovation-the-power-of-cross-channel-ethnography/

Estrategias de Priming para el consumidor

http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/04/priming_the_customer.html

Visceral Design

http://www.esomar.org/uploads/rw/2008.09/Research-World-Sep-2008_preview.pdf

jueves, 29 de abril de 2010

PERSUASION INDIRECTA EN PUBLICIDAD POR MEDIO DE METAFORAS

Recomendado: http://www.allbusiness.com/professional-scientific/advertising-related-services/476652-1.html