ZERO COKE MOTION GRAPHICS

http://www.motionserved.com/Gallery/Coca-Cola-Zero-Night-Visuals-2010/567006

Emociones Basicas

http://www.stevenjchen.com/index.php?link=emotions

Un Rey Real: Liderazgo

“I will tell His Majesty what a king is. A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall. A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them. He serves them, not they him.”

- Xeones, speaking about Leonidas, king of Sparta, after the battle of Thermopylae – From “Gates of Fire,” by Steven Pressfield

Articulo Arquetipos UK

http://www.livingbrands.co.uk/Assests/Articles/Brand%20Archetyping%20%28Admap%20article%201%29.pdf

Marketing Semiotics: Caso Ford F150

http://www.marketingsemiotics.com/pdf/ARFMSI.pdf

Instntintos de Supervivencia en el hombre moderno

http://www.livescience.com/health/070924_ancestors_eyes.html

Diseño de logos: Neuropercepción

http://neuromarketing.ning.com/profiles/blogs/neurobased-logo-design-formula