La etnografía se mueve en los negocios

Interesante articulo en Business Week: "The new core competency is ethnography. Companies use it to gain insights into the culture and behavior of their customers. But the demands of business are different from those of an anthropologist doing field research. The most obvious is speed." Para leer mas:

http://www.businessweek.com/innovate/content/jun2006/id20060612_919537.htm