METAFORAS VISUALES PARA COMUNICACION

"[W]e have noticed a decrease in the amount of anchoring copy used in visual metaphorads . . .. We theorize that, over time, advertisers have perceived that consumers are growing more competent in understanding and interpreting visual metaphor in ads."
(Barbara J. Phillips, "Understanding Visual Metaphor in Advertising," in Persuasive Imagery, ed. by L. M. Scott and R. Batra. Erlbaum, 2003)

LINK: http://grammar.about.com/od/tz/g/vismeterm.htm